On January 4, 2010, Zadspace began running the 200th unique advertising campaign with an offer for the Ab Circle ProTM home fitness machine.
LOS ANGELES, CA (Marketwire – January 14, 2010) – On January 4th, Zadspace, Inc. began distribution of its 200th unique ad campaign, a new promotion for Ab Circle Pro, a highly successful home-fitness machine of the same name. The Ab Circle Pro is exclusively distributed in the US by the Direct Entertainment Media Group, Inc. (DEMG). With this latest campaign, Ab Circle Pro redoubles its use of the Zadspace network for direct customer acquisition.
“We initially tested the Zadspace solution in Q3, 2009 because we saw a unique way to boost new customer acquisitions,” said Cindy Minionis, Vice-President of Marketing for DEMG. “The ROI for the channel has been positive, so we integrated the Zadspace solution into our overall marketing strategy by getting a second campaign up and running.”