SANTA MONICA, CA – Dec 2, 2009: GumGum, an analytics and monetization platform for content online, announces the launch of a next-generation ad network. The ad network, called Bedrock, was borne out of GumGum’s own need to monetize non-standard ad- inventory.
Conventional wisdom today is that online advertising dollars cannot sustain the operations of publishers. Declining click-through-rates and mounting banner blindness suggest this. Bedrock believes that these problems are, in part, a failure of existing ad networks to tend to the rapidly evolving needs of advertisers and publishers. Bedrock turns the current system on its head in the following ways: