- A seed-stage venture capital
firm focused on building the
next great businesses in
digital media. Archive
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Past News
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Zadspace’s New Direct Marketing Medium Outperforms Direct Mail
October 14th, 2009After a year of private beta testing, Zadspace will unveil its innovative medium at the DMA09 Conference in San Diego, California, on October 18, 2009.
LOS ANGELES, CA (Marketwire – October 12, 2009) – Zadspace, Inc, a direct marketing company, has emerged from private beta testing with a new form of direct marketing that utilizes the exterior of delivery packages for targeted messages. Over the yearlong beta period, Zadspace’s “outside of the box” campaigns produced a 150% higher response rate than direct mail.
Zadspace sidesteps mailbox overload by affixing full color, 4″ x 6″ advertisements – known as “Zads” – to the exterior of cardboard shipping boxes, right next to the shipping label. To ensure timeliness and relevancy, each peel-off Zad is triggered by recent, targeted transactional data – including demographic and geographic information – and printed on demand at the shipping facility.
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SoCalTechNews: Interview with Brian Garrett, Crosscut Ventures
October 1st, 2009Story by Benjamin F. Kuo
Los Angeles-based Crosscut Ventures (www.crosscutventures.com) is one of the newest venture capital funds in the area, and has quietly been working on funding local companies over the last year. The fund–started by Brian Garrett and Rick Smith–has been focused on digital media investments, and so far has made investments in six companies. The fund has just celebrated its first year in business, so we thought we’d catch up with Brian to hear more about what the firm is investing in, the challenges of raising a venture fund in this market, plus his view on the Los Angeles venture market.
Let’s start with an overview of the fund. What do you invest in?
Brian Garrett: We started Crosscut Ventures about a year ago. We closed our fund in August of 2008. We’re describing ourselves as a micro-cap venture fund, focused on digital media opportunities in the emerging ecosystem of Southern California. For us, digital media means consumer Internet, online advertising, mobile, gaming, and most importantly–this is Rick’s and my background–next generation infrastructure to support the consumption of this media.