NEWS

L.A.’s Digital Scene Begins to Percolate

June 12th, 2013
By Rachel Brown - WWD

Even as Silicon Valley and New York overshadow it with billion-dollar exit sales and whiz-kidtechnology executives, Los Angeles is coming into its own as a hub for digital start-ups, especially in the fashion, entertainment and media sectors that are the city’s traditional strengths.Like all start-up communities, L.A. is hit with bipolar surges of hype and substance, but …

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Club W Launches Original Wine Line

June 11th, 2013
By Natalie Jarvey

Club W has made a business selling other companies’ wines for a monthly subscription fee. Now the company will start selling wines made specifically for its customers.

The El Segundo wine retailer announced Tuesday that it has partnered with Brooklyn, N.Y., boutique winemaker Wonderful Wine Co. to produce a line of six wines.

The wines, which were …

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Dermstore – 600 Brands Strong

June 7th, 2013
By Dermstore Press Release

DermStore.com is excited to announce the acquisition of its 600th brand, making DermStore the largest authorized seller of skin care and beauty products online.  The website, which has long been known for quality skin care, has recently added several well known beauty brands, such as Butter London, Essie, Jurlique, Weleda, Japonesque, REN, Farmhouse Fresh, Andis, …

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Real-Time Facebook and Twitter Ads App Debuts – Shift turns posts and tweets into promos

June 6th, 2013
By Christopher Heine, published on Adweek.com

Shift—previously known as GraphEffect—today is announcing its Media Manager application, which is designed to take Facebook posts and Twitter tweets (authored by the brand or consumers) and quickly turn them into ads.

For instance, if a consumer praises a brand or posts something that resonates with a brand’s community on the social sites, Shift’s …

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Generation Beauty by ipsy Hosted by YouTube Beauty Star Michelle Phan Comes to L.A. Live in Los Angeles Saturday, June 1st and Sunday, June 2nd, 2013

May 30th, 2013
By Ipsy Press Release

ipsy Launches Event to Celebrate the Next Generation of Beauty Content Creators from YouTube, Pinterest, Instagram and Other On-line Social Platforms

SAN MATEO, Calif.–(BUSINESS WIRE)–

Leading on-line beauty community ipsy (http://www.ipsy.com/), is pleased to announce the debut of Generation Beauty by ipsy, an event where beauty enthusiasts will gather to celebrate the next generation of beauty content creators and …

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Verve Releases New “State of the Market: Location Powered Mobile Advertising” Report

May 30th, 2013
By Verve Press Release

New York, May 30, 2013 – Verve Mobile announced today it has published a new “State of the Market: Location  Powered Mobile Advertising” report.  In February 2013, Verve released its inaugural State of the Market report reviewing the evolution of the location-based mobile advertising market over 2012 [LINK] and promising quarterly reports going forward.

This new report “Location …

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